HotNook

Consumers spend nearly $40 billion each year on diet supplements, most of which don’t work like they promise or that are accompanied by a series of side effects. Does this sound familiar to you? If so, then you probably wrote off hoodia gordonii when you heard about it. You’ve been there before, and you’re not falling for it again.

But think back - where did you first hear about hoodia gordonii? Maybe it was from the 60 Minutes special, or The Today Show, or even BBC News - in which all three endorse the effectiveness of hoodia gordonii. In all three instances, internationally recognized journalists test hoodia for themselves, and report that they felt no hunger or thirst pangs. According to Tom Mangold, BBC News reporter, “The plant is said to have a feel-good, almost aphrodisiac quality, and I have to say, we felt good. But more significantly, we did not even think about food. Our brains really were telling us we were full.”

This from an objective third party, who has nothing to gain from telling the truth about this cactus-like plant grown in the Kalahari Desert. Need more proof? How about tens of thousands of years of use, as well as millions of dollars worth of research?

The Bushmen of South Africa, also known as the San, have been using hoodia gordonii for 100,000 years. They would chew the plant on long hunting trips to suppress hunger and thirst. It wasn’t until the 1960s when South African scientists, studying the indigenous foods of the land, discovered the possibilities of using hoodia as a weight loss supplement. Thirty years and $20 million of research later revealed that hoodia gordonii worked by mimicking glucose, signalling to the hypothalamus that the body was full. It was also discovered that no other hoodia worked in the same way, although varieties of the plant are found all over the world.

Unfortunately, after the media got wind of the plant and praised its weight loss-aid properties, imitations came out of the woodwork. These ranged from containing only a small percentage of hoodia gordonii to containing none at all. These are only a few tactics that unethical companies employ.

To make sure that the product that you choose is produced by an ethical company, make sure that the hoodia is CITES, or Convention on the International Trade in Endangered Species of Wild Fauna and Flora, certified, and that royalty is paid to the San people. Only these are authentic, Kalahari-grown hoodia, and only these will work.

Also make sure that the company offers a full money-back guarantee. A reputable product, like Hoodia Control, will offer a 100% money-back guarantee. If you’re unhappy with the product for whatever reason then just mail back both the empty and unopened bottles.